Friday, 12 December 2014

Is Google Losing Its Mojo?

AdWords CPC growing out of reach?


In a recent call, I joint with you what I intellect-ion would be 5 Digital Marketing Trends for 2015. One of these predictions was the foreseeable death of Google+ as a multicultural material, which real isn't often of a prevision because it never truly was a interpersonal network to get with. By that, I tight that ethnically media experts and smooth Google aficionados would need that Google+ IS Google, or just added layer to its labyrinthine online ecosystem.
That's all truthful, and I works expect G+ can freedom an valuable enactment for move brands working their SEO, as wellspring as for localized reviews for hotels and restaurants, for ideal a hostility to be reckoned with and non effervescent dominates the online firmament, no weigh what business you activity in. But… I get the opinion there is more at freedom here, and time Google has not inverted itself into a Microsoft upright yet, bedevilment signs reserve accumulating. Here are a few examples implying the giant from Mountain Canvas may be losing both of its mojo.


Ever since YouTube was purchased by Google backmost in 2006, recording intercourse has been a one racer run. Certain, there are remaining platforms that are beseeching and person their pros and cons, for representative Vimeo or DailyMotion. But hour make advantage same YouTube with its more than 1 1000000000 users and writer than 100 hours of videos uploaded… every microscopic! It is said that YouTube is the back greatest examine engine (after Google), and the large explore engine in travelling amongst 18-34 year-olds!


According to comvScore, between June and Lordly 2014, Facebook went from 4 cardinal monthly views to 14 cardinal monthly views. In September, it was transcription 1 billion views… per day! And a new reflect by Social Bakers in Nov shows Facebook's share of recording posts uploaded direct to Facebook overtook YouTube's videos on Facebook for the really first example!



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